JoS forums think I'm lame for Sidepilot/Copilot debate

The Joel On Software forums think no ruse occurred with the SidePilot/Copilot name change.

It's true, they gave away what the product actually does, but they created a lot of buzz doing it. And now that they changed the name, they're creating more buzz. I consider that either fooling the public, damn good creative marketing, or stupidity that turned lucky.