Salesgenie.com "deliver a targeted message"
How many things are wrong with the article, Super Bowl ads let Salesgenie.com out of bottle?
Let's start with the fact that they paid $3.7 million dollars for advertising in one game.
Or the fact that it "generated as many new trials for the product in one day as it takes to generate in an entire month," but we don't have a clue how many sales it generated.
Or, the fact that they believed this was a "targeted message [delivered] to a specific niche of workers." This was targeted!? And delivered to a "specific niche"?! The SuperBowl!?
WTF?!
Let's start with the fact that they paid $3.7 million dollars for advertising in one game.
Or the fact that it "generated as many new trials for the product in one day as it takes to generate in an entire month," but we don't have a clue how many sales it generated.
Or, the fact that they believed this was a "targeted message [delivered] to a specific niche of workers." This was targeted!? And delivered to a "specific niche"?! The SuperBowl!?
WTF?!
Labels: commercials, salesgenie.com, superbowl
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