Directed by James Frost, OK Go and Syyn Labs. Produced by Shirley Moyers. The official video for the recorded version of “This Too Shall Pass” off of the album “Of the Blue Colour of the Sky”. The video was filmed in a two story warehouse, in the Echo Park neighborhood of Los Angeles, CA. The “machine” was designed and built by the band, along with members of Synn Labs (http://syynlabs.com/) over the course of several months.
SourceFreaking sweet I tell you. What do you think?
Well done!
Underwritten by State Farm Insurance. Embeddable, too. Interesting.
The President(?) of SyynLabs gave a talk at IgniteLA last night about this video. OKGO had all sorts of requirements for it, the most difficult of which was obviously “One Take.” You’ll notice that most of the “small” stuff happens in the first half of the video, making it easier to reset if/when something failed (small stuff was much more likely to fail). The “tire” part was the big moment — if they could get to the tire, they pretty much coasted the rest of the way.
