Why do startups insist on sending mail from a “no-reply” email address?
I’ve sent a lot of email (first at the admissions office at UChicago, next on the Automated Email team at Amazon, and now at AppStoreHQ) and the only time I think it was justified was in Amazon’s marketing mail. Their volume is so large that it’d be very, very difficult to sift through the noise.
For everyone else, though, I see no reason for no-reply email addresses. Make it easy for your users and customers to contact you, especially after you’ve just reached out to them. Allow — even invite — them to respond to your message with a simple click of Reply.
I know you don’t want to have to deal with the bounces (you should really be handling these anyways) and the Out of Offices, but those are so easy to ignore with a couple filters.
If you want to provide the absolute best possible customer experience, email is a great place to start. Make it easy to do so.
