I was undecided how I felt about the Skittles marketing gimmick (showing the Twitter search results for “skittles”). In the end, I decided it was brilliant, at least short-term. I’m still on the fence as to whether it amounts to something good long-term for a huge brand like Skittles.
However, for a smaller brand, like Less Accounting, who are competing against an established competitor whose product everyone hates, it really seems brilliant. Which is they they launched WeAllHateQuickbooks. It seems like the perfect way to position themselves as the solution to the Quickbooks problem.
P.S. Here’s their take on it.
[via Jackson Fish Market]
